JioStar’s 99M Viewers: What Western Streamers Can Learn About Live Sports Scale
streamingsports mediainfrastructure

JioStar’s 99M Viewers: What Western Streamers Can Learn About Live Sports Scale

ttheweb
2026-01-28
10 min read
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JioStar’s 99M viewers offer a blueprint for scaling live sports: resilient delivery, server-side adtech, localization, and product features that fuel reach and revenue.

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#streaming#sports media#infrastructure
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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